Green Sustainability ad LdM
LdM is pleased to present a special end-of-semester event.
Six LdM classes have been working all semester long, coordinated by the ‘Event Planning’ class,
to provide an event about the relationship between creativity and sustainability.
Please join us for a Sustaining with Style Conference and a ‘Green’ Fashion Show!
“No one has ever made a greater mistake than he who did nothing thinking he could do too little” –Edmund Burke
Saturday December 10th, 2011, LdM Church Auditorium in Faenza 43, Firenze.
3:00pm
Sustaining with Style
The ‘Introduction to Environmental Issues’ class will present a conference on the importance of becoming environmentally friendly.
5:30pm
Greenway Fashion Show Sustainable Design
The courses of Fashion Design, Sustainable Design, Fashion Photography and Advertising & Commercial Photography will present a fashion show with photo shoot
6:30pm
Refreshments / Happy hour, (next door, in Faenza 69R)
CREATING DESIRE – A SEMINAR BY PETER ARNELL
Creating Desire - a Peter Arnell Seminar at the LdM Church Auditorium
FREE ENTRANCE
SEE YOU THERE???
Dear All, we have the pleasure to announce a surprise visit by Peter Arnell, who is happy to enlighten us about his 30 year experience in developing products and identity for the world’s biggest corporations from Donna Karan to DKNY to Samsung to Reebok to Pepsi.
You are invited on next Wednesday 7th, 4pm.
PETER ARNELL
CREATING DESIRE
BRANDING IN THE AGE OF CREATIVITY
FROM IDEA TO MARKET
The world’s most celebrated brand inventor Peter Arnell reflects on his lifetime experiences in designing and inventing brands
Wednesday 7th December 2011 at 4pm
Lorenzo de’ Medici Church Auditorium
Via Faenza 43, Firenze
Web gets serious with Nazli on Tumblr
Nazli Kangal and Tubmblr, such as a perfect combination.
Nazli is a super talented student, who is going to be graduated next Spring in Digital Media and upon whose success as visual communicator you can bet; Tumblr is the most visual social network out there; the result is what you see at Nazli tumblr: a selction of B/W pictures which demonstrates Nazli’s passion for photography and her keen usage of black and white techniques.
A rotta di cubo
“The Art is in the streets“, 2010, LdM Graphic Design Students collective work: “A rotta di cubo”
Thank you Grady, Katie, Rebecca, Daniel, Totla, Gaby, Ashley, Allison.
Read more…
Graduation thoughts
For the last five years I’ve been University Student. I have tried different mayors everything from law to photography. I ended up in Graphic Design. To tell you the truth I have no idea how that happened. I had some friends studying and found their work interesting and engaging. With in a week of studying at Lorenzo de Medici I really felt like this was what I was suppose to do.
At first when I was getting into the programs the work was sometimes extremely frustrating. I couldn’t produce what I imagined before I started working. The idea though that someday I could produce all the things I envisioned in my head kept me going and kept me passionate about my studies.
The program is divided into very different sections of design. We go all over the place into illustrations, product design, web design, animation, 3 D modeling, history, marketing, corporate identities… You name it, we have done it in some aspect at least. What I love about my studies is that since we go through so many things, you start to figure out what you are really passionate about.
In my case I found out pretty quickly that I loved drawing. Something that I had no idea that I even liked. I was never the kid in the corner with a sketch book, in fact I really hated art classes at school. I could never get on paper the things I imagined until I learned to do it on the computer. Cartoon like illustrations became my passion for the past two years. I applied them to every project until I was reminded that there are also other ways of designing.
This year a whole new world was opened to me. I discovered stop motion animation. I could finally combine my two favorite things which are photography and animation. Since then I have worked endlessly on different projects with the help of my teachers and friends.
The point to telling you this is not to discuss my passions but rather to focus on that I had the freedom and help to discover what I was passionate about. I’ve been so fortunate with instructors here in there past years. They have encouraged me in so many different ways to follow through on what interests me but at the same time showing me different methods of design. I have always gotten help when I needed it and been encouraged to contact my teachers with anything that pops in to my mind.
Connections to the outside world was also extremely important to me. With that I mean that we are encouraged to take a part in a lot of competitions which get our work validated from other people. We have an annual art show called “Art is in the streets†where people can walk around in the neighborhood looking at our work in various stores around and in the street.
I took an internship at the school in our printing center where I learned more closely the problems that arise from when your project is done and you hand it over. Learning how to print posters, photo’s, T-shirts, flyers… taught me that the work doesn’t end when you hand over your design. It’s just getting started.
I’m extremely thankful for my department at school because it is a lot more closer and personal experience than I’m use to at home. Thank you for everything
Due anni fa
These past 2 years have probably been the most interesting of my life. I’ve been to so many different places and met so many different people. I had so much fun. Florence is good for that, but like all things, it must come to an end.
Before I got here I knew nothing about graphic design. I never heard about it as being this super cool thing that I could actually study and make a living out of. I decided instead to study sports technology in Puerto Rico. Going into the program I thought that it would be a bit more like sports medicine but it turned out to be more about training than anything else. Towards my third year of college I was feeling really bummed. I was studying something that I didn’t like and I just didn’t know where my life was going to lead with it. I remember feeling frustrated but also feeling like I shouldn’t give up, that I should try to do it well anyway. Somehow I gradated college with a B- and that was that.
A year later I’m starting to think that I should try to obtain a masters degree in sports training or something. One night it’s just me and my dad at home. Mom had gone to see her parents and was coming back the day after. The subject came up and we started talking. Without thinking much about what his reaction would be I told him: “I always wanted to study graphic designâ€. He didn’t say anything. Instead he sat down and started using the computer. He was actually searching for places where they offered graphic design in Orlando, Florida because that’s where my sister was at the time. The plan was for me to go do my masters in Orlando. After about ten minutes he says to me: “do you remember the school in Italy you were going to go to in ’00 that you ended up not going to? Well they offer graphic design there.†I remember thinking: “wow, that would be so cool and by the tone of his voice it sounds like a real possibilityâ€. He brought up the LDM sight and showed me. He asked me what I thought. I was watching t. v. and remember thinking: “if I say yes, I might be in Florence in 6 months.
Fast forward 6 months and I’m in Florence. Everything’s different and old. I noticed that the ground sucks for skateboarding and get a little sad. I buy a Bianchi bike and get a little happy. On my first day of lessons, my first class is digital techniques fundamentals. I meet Paolo and Miller. By the end of class I noticed that most other students knew a little bit about adobe software and had used Illustrator and Photoshop to some extent. I had no prior experience. The others would get it faster than me. It was really hard for me at first to remember all the little details about where everything was and all the little shortcuts. It’s so confusing at first. I was frustrated for the whole first month. Then mid-terms came along and I could do some things with the software. All very basic but at least I got over that first bump.
I liked the web classes that I took, but when you learn something and then don’t do it again, what you learned kind of fades away. I mean I haven’t used Fireworks and Dreamweaver since. I used Flash a couple of more times but that was it. Flash intimidates me and that’s why I want to do my sight using Flash, to get used to it and not fear it. Do a lot of tutorials!! Animation is cool.
I remember in the middle of my second semester, after mid-terms, Paolo told me that he thought I was doing well. That not only made my day, but it made my year. I realized that I wasn’t wasting my time or my dad’s money by coming here. It motivated me to keep going and get better. I always put 100% effort into coming out with something that visually looks cool. I never stop before I create something that I really like. And I look at it and make changes until I get it how I like it. The more I learned in school the more knowledge I was able to put into my designs.
Luckily Paolo was always pretty happy with the work that I did and that always made me feel good. Of course sometimes I did things wrong. Sometimes, for whatever reasons, I didn’t get it. But when I got it (almost all the time) I think I was able to come out with something interesting. I couldn’t wait to learn more and get better. The first year passes and I earn the Study Certificate.
I come back to do my second year of the program and I’m excited. I can’t wait to make new friends and see new things. Classes go smoothly and everything’s ok. I’m learning, progressing and getting better with the software. To aid me I brought back from Puerto Rico 2 books that I ordered through amazon.com: How to do everything Illustrator & How to do everything Photoshop. I finished the Photoshop one first and then I read the Illustrator one. They really helped a lot. I could now do cooler things because I knew, for the most part, were everything was. Things are becoming simpler and I’m quickly progressing.
Things go well for me throughout the year and I’m glad. I manage to get some pretty good qualifications on my works and that motivates me even more. Now we are at the end of it all. I am writing this for class and I hope I didn’t embarrass myself. I should get my Professional Study Certificate tomorrow. Yeih!!
I would like to thank all of my teachers: Giovanna, Jonas, Francesco (Miller), Alessandro, Giovanni, Marc, and Paolo, my master. Thank you for your patience.
Daniel Loyola (ZoomerDL)
